New Hampshire · Est. by one person

Stop guessing which part of your business is actually working.

Helm Systems connects the software your business already runs on — your CRM, QuickBooks, your marketing tools — into automatic reports, alerts, and AI-powered workflows. The answers land in your inbox. There's no new dashboard to babysit.

  • Small builds ship in under a week
  • No new software to learn
  • Month-to-month — you own your data

Free 30 minutes · No pitch, no contract · A straight answer on whether I can help

You're not behind. You're working in the fog.

Your business generates data every day — every sale, every call, every dollar of ad spend. But it's scattered across your CRM, a spreadsheet, and your inbox. Nothing talks. Nothing surfaces. So you make decisions on gut, you think the ads are working, and the whole time there are leaks you can't see — deals you're losing, customers who drifted away, money slipping through gaps you don't even know exist.

That's the fog. And it's costing you more than you think.

Field notes

Does this sound like you?

  • You spend thousands a month on marketing but can't say which channel actually drives revenue.
  • Your “weekly numbers” are really a monthly guess, pulled by hand when you find the time.
  • Customers who loved you a year ago went quiet — and no one reached out.
  • The whole business runs through you; a week off feels impossible.
  • You work harder every year, but your margins aren't moving.

If you checked even two of these — that's the fog. And it's fixable.

Field notes

Why most attempts at this don't stick

Most owners have already tried something here. It usually breaks the same three ways.

  1. 1

    Another tool, still disconnected

    Buying more software without connecting it to what you already run just adds another tab nobody opens.

  2. 2

    Reports nobody reads

    A dashboard you have to remember to log into is homework. If it doesn't land in your inbox on its own, it's dead by week two.

  3. 3

    No one owns the follow-through

    A one-time setup with nobody checking on it breaks quietly, and nobody notices until the numbers stop adding up.

[Photo — the printouts and spreadsheets it replaces — coming soon]
Plot ref. 02

I hand you the map — and the wheel.

Helm Systems connects the software you already use so your business finally becomes visible to you. No new platforms to learn. No dashboards to babysit. The answers come to you — in your inbox, on your phone, wherever you already look.

You stop guessing. You start seeing. And you're the one steering.

Survey 01–04

What I build

01

Data Integration & Reporting

See what's actually making you money.

Connect your CRM, QuickBooks, and the rest of what you run on into a report that lands automatically — revenue by category, deal volume, open invoices. No more pulling it by hand.

  • Automated Reports
  • Dashboards

02

Workflow Automation

Stop losing things to 'I'll get to it.'

Automate the repetitive parts — follow-ups, reminders, hand-offs between tools — so nothing falls through because someone forgot.

  • Process Automation
  • Alerts & Reminders

03

AI Agents & Assistants

Tools that take action, not just answer questions.

Custom AI built into your workflow — drafting, triaging, flagging what actually needs a human — instead of another chat window nobody opens.

  • AI Agents
  • Custom Assistants

04

Lead & Customer Tracking

Stop losing customers you already earned.

Every lead tagged at the source and tracked to closed or lost. Every finished project automatically triggers the right follow-up.

  • Lead Tracking
  • Retention Flows

Plotted route

How it works

  1. 1

    30-minute call

    I learn how your business runs and where the fog is thickest.

  2. 2

    Plain-English plan

    Exactly what gets built, what it connects, what you'll see. No jargon.

  3. 3

    Built & handed off

    Small, scoped work ships in under a week. You touch nothing technical.

  4. 4

    It runs itself

    Reports arrive, alerts fire, you get back to the work.

Case study · Lynchburg, VA

The Crew, a restoration company

Job data, invoicing, and lead sources were scattered across field software, QuickBooks, and somebody's memory. I connected it into one pipeline with an automated Monday morning report and a re-engagement flow that reaches back out to past customers.

Read the full case study →
The Carpet Cleaning Crew's fleet of branded service vans parked on site
Plot ref. 04 — Lynchburg, VA

The Crew · one year in

The impact so far

$7,300+/yr

in labor cost avoided through automated reporting and customer messaging

6,200+

automated customer touchpoints per year

Peter Helm with his wife and daughter by a lake in New Hampshire
26.4° N, 112.9° W — New Hampshire, USA

Who you're working with

Why me

I'm Peter Helm, based in New Hampshire. I build these systems for growing businesses across New England and beyond.

I know the software you use because I've built inside it — CRMs, GoHighLevel, QuickBooks, Airtable, n8n. You don't need another tool. You need the tools you already have to finally work together and tell you something useful.

No long contracts to start. No corporate runaround. Just a straight answer about whether I can help.

Builds inside

  • QuickBooks
  • GoHighLevel
  • Airtable
  • n8n
  • Zapier
Based in New Hampshire
[Google reviews — coming soon]

You own your data. Always.

Month-to-month — no auto-renewing traps. I connect what you already pay for. I don't sell you another tool.

Three ways in

Ways to work together

No packages, no menu of tiers — every business's setup is different. These are the shapes the work usually takes once we've talked through yours.

[Photo — a build in progress — coming soon]
Plot ref. 03

Option A

A single pipeline

One scoped connection, built and handed off. The move when you already know exactly what's broken.

Option B

A connected system

Multiple pipelines working together, tuned as your business changes.

Option C

An ongoing partner

I stay on as things shift — new tools, new locations, new questions you didn't know to ask yet.

Straight answers

Questions I get asked

You are here

The business you built deserves to be visible to you.

Book a free 30-minute call. I'll tell you honestly whether I can help — and if I can't, I'll point you to something that can.

Or send a note

Tell me what you're running on

Doesn't need to be polished — just tell me what's going on.