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ToolNon-technical

The Missed-Lead Calculator

Put a dollar figure on the leads that slip through slow or missed follow-up.

Enter four numbers from your own business and see roughly what slow or missed follow-up costs you each month. It runs in your browser, and nothing you type is sent anywhere.

What's inside

  • Monthly and yearly estimate of money left on the table
  • What you'd recover if you got back a quarter or half of it
  • A plain-language note on how to read the result
The calculatorExample numbers

Calls, form fills, and messages from people who might hire you.

%

Roughly how many go unanswered for a day or more, or never get a callback.

%

Of the leads you do follow up on, the share that become paying jobs.

$

Average revenue per job, over your last few months.

Possibly left on the table each month

$7,000

$84,000 over a year, at the ceiling.

40 leads × 20% missed × 35% close × $2,500 ticket

If you recovered…

25% of it$1,750/ mo
50% of it$3,500/ mo

Want to see where yours is slipping? The Site Survey is a 30-minute walk through your leads, estimates and invoices.

Book your Site Survey

Reading the result

The calculator assumes a missed lead would have closed at your normal rate. In real life, a lead you reach late closes less often, so treat the full figure as a ceiling and the 25% and 50% scenarios as the numbers to plan around.

The starting values are examples so you can see it work. Replace each one with your own numbers. Your close rate and average ticket should come from your last few months, not a guess.

More from the kit

Want a hand getting this set up?

Book a 30-minute call. I'll tell you honestly whether I can help.