Case study · Home services

GoHighLevel automation for a home-services company

I ran the GoHighLevel build for a company with water restoration and flooring divisions: CRM, pipeline, calendar, follow-up messages, and reporting. Job data from Housecall Pro kept the pipeline current without retyping.

What I built

  1. 01

    CRM and smart lists

    I set up 27 smart lists. They split contacts by industry, by account owner, and by priority. Touchpoint date and cadence columns show who is due for a call. Each contact also stores its Housecall Pro customer ID.

  2. 02

    Pipeline sync from Housecall Pro

    Five job events arrive by webhook: scheduled, rescheduled, updated, techs assigned and completed. Each one looks for the matching opportunity. It updates the opportunity, or creates it if it is missing. Nobody retypes a job.

  3. 03

    Meeting-booked automation

    When a meeting is booked, the workflow finds or creates the opportunity at Meeting Set and assigns the owner. It waits two hours. Then it sends a follow-up text. A tag stops the same message from going out twice.

  4. 04

    Calendar sync

    Google Calendar is connected both ways. New bookings land on the team's real calendar. Events made on that calendar show up in the system.

  5. 05

    Stage-change reporting

    Each pipeline stage has its own branch. Estimate sent, won, declined, job scheduled, complete and paid each add or update a row in a Google Sheet. The sheet feeds a sales scorecard.

Screenshots

Click any image to enlarge it. Customer names, emails and phone numbers are blurred.

Why smart lists first

A smart list is a saved filter. It gives each salesperson a working view of their own contacts without touching the pipeline. If you set up one thing in a new account, set up these. Tag consistently from day one so the filters stay simple.

Want something like this for your business?

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